In today’s world where everything is visually-driven, having high-quality imagery is essential for your business to grow. Whether you’re a service-based or a product-based business owner, having consistent access to impactful images that align with your brand is the key to take your business to the next level.
Why Regularly Updated Brand Photos Are The Key To Your Growth
Have you ever heard the saying “Out of sight, out of mind”? If you aren’t consistently sharing your marketing visuals everywhere, there’s a good chance that your audience have already forgotten about you. You are leaving money on the table by not consistently sharing your content. And if I am guessing, it’s all stemming from not having enough brand photos to use. This is not a good place to be for a small business owner. Let me share with you why having regularly updated brand photos is the key to your success:
1. Keep Your Brand Fresh And Relevant
Let’s face it! As a small business owner, your brand is constantly changing. Brand visuals are often the first thing that your potential clients see. Regularly updating your brand photos ensures that you have fresh and relevant content to share consistently. Whether you’re adding a team member, or changing the direction of your business entirely, having updated brand photos ensures that your marketing materials align with your current offerings and brand.
2. Updated Brand Photos Build Trust And Connect With Your Audience
Consumers naturally gravitate towards brand that are authentic and relatable. By giving them an insider access of what it looks like to work with you as a service provider or what the creation process looks like when you design products through consistently updated brand photos, it adds a personal touch to your brand allowing your audience to connect with you and trust your brand.
3. Adapt To Seasonal Products/Services
Whether you’re planning to launch a new service or announce your new set of holiday-specific products, or offer back-to-school specials, having updated brand photos to use is important to ensure your marketing visuals are not only timely but tailored to what you’re promoting. Just imagine wanting to promote your products as holiday gifts but you don’t have any images that communicate that. Can you still use them? Sure. Will they work? Maybe; maybe not. But why take the chance, right?
4. Stand Out In Your Industry
You’ve probably heard this quite a few times – your market is saturated and if you want to make a sale, you need to stand out. This might be repeated a million times; maybe even more, but for good reason. It is 10000% true. A good brand photographer will deep dive into your story, your brand, and what makes you unique and highlight those into your brand photos. Integrating your story and what sets you apart into your brand photos allow your audience to connect with you in a deeper level and emphasize the value of what you offer.
This is exactly what I specialize in – capturing the essence of your brand while infusing a lot of what makes you YOU. If you’re looking for branding photos in Northern Virginia, I’d love to chat with you to see how I can help you create strategic brand photos that speak to your ideal clients.
5. Consistently Updated Brand Photos Save You Time And Simplify Your Marketing Efforts
When you already have a pre-planned gallery of brand photos, creating content for social media, blog posts, and other marketing campaigns becomes easier. You already have the concepts and visual materials nailed down, you just need to create content that align with these. Gone are the days that you are wondering what aspect of your business are you promoting.
Conclusion
I know that planning regular photoshoots isn’t only overwhelming but if it’s planned properly, it doesn’t feel that way. My advice is to plan a comprehensive session at the beginning of the year that will focus on different areas of your business like team and individual photos, working photos, behind the scene photos among others. And then schedule a shorter session in the middle of the year for updated headshots and focus on new and/or services or products.
If you enjoyed this post, you might also like:
A Small Business Owner’s Guide To Product Photography
Must Have Brand Photos You Need
The Ultimate Guide To Brand Photography
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‘Til next time,
Belle
