Last week, I gave you all the ultimate guide to brand photoshoot. I shared what it is, why you need it for your business, and all other important information you’ll need about brand photos. Today, I want to share 3 types of brand photos that will immediately help you stand out in your industry while elevating your online presence.
Brand Photos To Stand Out In Your Industry
Let’s face it, you didn’t start your business so you can blend in the crowd. Your goal has always been to stand out and capture the attention of your ideal client. In order to do that, you must do things that will set yourself apart from the rest. And these brand photos will help you do just that.
Lifestyle Headshot
A close up photo of you, showing your face, in your office or outdoors will not only create trust with your ideal client but will also shows warmth within your brand that will help attract your ideal client so much better than a headshot in front of plain background or a photo with your face hidden.
Brand Story
A collection of strategic photos that highlight the story behind your brand, your why, your core values, and who your brand is will certainly help show your ideal client what makes you different from other brands in your industry. And if something in your brand aligns with them, who they are, their beliefs and values, you have a better chance of them choosing you over your competitor.
Personality Photos
Photos that show your personality will make you and your brand more relatable. This is your chance to show your ideal client the real you. Are you fashion-loving baker? Or maybe a business coach who loves Coca Cola? By all means, you need to have photos that show who you truly are. Most often, your ideal client will be able to relate, feel like they know you, which then creates more trust around you and your brand. And the bottom line is – your ideal client will want to work with you.
Behind The Scenes
People are generally curious and want to be in the know. Giving your ideal client a peek into your world and having photos that show how you work, what it’s like to work with you, or how you create your own product will certainly pique their interest. As a result, they’re going to be more engaged with your brand because they will want to know more. And in turn will cause them to trust you and your brand more.
Final Thoughts About Brand Pictures To Help Set You Apart
You’re probably wondering why this list is so short. When it comes to brand pictures, I would always recommend having a good mix of the different types of brand photos just like I have mentioned in brand photography guide. However, for this post, I wanted to highlight which ones among the list will immediately make a difference in your business. And this is good if you are just starting out and have a limited budget or just need a quick update to your already comprehensive brand photos.
If you would like to check out the complete type of brand photos you need, you can certainly check out the ultimate guide to brand photoshoot.
If you are a business owner and want to chat about how I can help you with your brand photography, I’d love to chat with you.
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‘Til next time,
Belle
