When a product is designed to evoke feeling: calm, nostalgia, warmth, the imagery behind it has to do more than simply show what it looks like. That was the heart behind these lifestyle product photos in Fairfax, VA for Petrichor, a luxury candle brand rooted in intentional living, sensory experience, and thoughtful design.
Petrichor creates handmade candles using clean, high-quality ingredients, with a strong emphasis on craftsmanship, safety, and an even burn. Each candle is finished with refined, elevated packaging and paired with a matchbox, small details that turn a simple product into a full experience. At its core, the brand is about slowing down, reconnecting with memories, and creating moments of quiet luxury at home.
For their product photos, our goal was to photograph the candles in a way that felt natural, lived-in, and true to the brand, focusing on imagery that invites customers to envision Petrichor as part of their everyday home.
Rather than focusing on one single setup, we approached this candle brand product photography session as a story told throughout a home. The idea was simple: allow each scent to live in an environment that complements its mood. Cozy corners, everyday routines, and slow moments were all intentionally considered: from entryway styling to living spaces, bedrooms, workspaces, and more. The details were planned carefully, but the final images were meant to feel effortless.
This kind of approach is exactly why lifestyle product photography matters, especially for candle brands. Candles aren’t just objects; they’re part of daily routines. They’re lit during quiet mornings, long evenings, moments of rest, and times of reflection. When customers see a candle styled within a real environment, it becomes easier to imagine it in their own space. The product feels personal, relatable, and emotionally connected… not just visually appealing.
These images were created with the brand’s growth in mind. Petrichor is preparing for upcoming launches, a trade show a few months after the photoshoot, and a refreshed online presence. Having a cohesive gallery of lifestyle product imagery allows the brand to show up consistently across its website, social media, and marketing materials all while reinforcing its luxury positioning. The result is a collection of images that feel elevated yet approachable; refined, but never cold. Images that support the brand’s story without needing to explain it in words, because the photos speak for themselves.
This session is a reminder that when product photography is done with intention, it becomes more than content. It becomes a tool for connection, storytelling, and long-term brand growth.
If you’re a product-based business looking for imagery that feels thoughtful, elevated, and true to your brand, lifestyle product photography can make all the difference. Creating images that tell a story helps your audience connect before they ever make a purchase. I am a product photographer in Northern Virginia but works with clients all over the world.
“I had the pleasure of working with Belle for my candle brand’s product photography, and I couldn’t be more impressed. From start to finish, she was incredibly professional, communicative, and easy to work with. She truly understood my vision and brought it to life in the most beautiful, elevated way. The photos turned out stunning—clean, creative, and perfectly captured the essence of my brand. Belle’s attention to detail and artistic eye made all the difference, and I’m so grateful to have had her behind the lens. I highly recommend her to anyone looking for top-tier product photography!” – Zeena
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‘Til next time,
Belle
